Effective WebSite Optimization - Part 1

Google has revolutionized the trend of information search over internet. Since the starting of Google net users have changed the way they search for information, they have also got educated about the Google view of searching the information. Google has created a phenomenal world of Search and has set trends for a next generation search engine companies. After Google has come up in the era, Google himself has attracted visitors as well as webmasters. Google also emphasizes webmasters to optimize there website according to some of the factors of its own search technology.

META Tags

Since Google has stopped putting importance to META tags, now the quality of every page is being based upon the content only. Content with solid words, relevance can make more impact than wasting time is playing with META tags. It is preferred by Google to put quality and relevant content on websites.

Content vs Domain

Google preferred term is to build content, before the domain is booked or taken into consideration. Google’s search technology is mainly based upon content. Start writing article content at least a 100 page site. This is just for beginners. These 100 pages should be filled with real content apart from other pages like link pages, resource pages, about, copyright etc. If you feel that writing this much content is tedious job for you, try putting a thought to your business or industry, Q&A pages, or back issues of an online newsletter.
Your identity on internet is solely depends on the type of domain you have. Try choosing a name which you can promote as your brand. Don’t choose domains filled with so many keywords or a specific one.

Site Design

Website designs are playing a key role today. Simple designs are always better with some of the others factors like text content should outweigh the HTML content. The pages should be validated enough to fit in each and every browsers over the net. Websites should be kept close to HTML 3.2 as much as possible. Google advices to stay way from heavy Flash, Java, or JavaScript. If you are using scripting languages, you should use it as an external tool. In short the sites are expected to be simple, we can learn the lesson of Google itself: simple is retro cool. Simple is what everybody wants over net.

Website Response Time

All web surfers are Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If your site has three to four seconds' delay until "something happens" in the browser, you are in long term trouble. That three to four seconds response time may vary in sites destined to be viewed in other countries than your native one. The site should respond locally within three to four seconds (maximum) to any request. Longer than that, and you'll lose 10% of your audience for each additional second. That 10% could be the difference between success and not.

Page Size

Your web site’s response time is totally depend upon the good design, quality content, targeted keywords and phrases but above all a normal always expects that your website should be opened within the friction of second. This can be done through smaller sized pages. You should try to keep all your web pages under 15K, including images, if you can. The smallest the page, the fastest the loading time. Google prefers to keep it under 12K, but in most of the cases, it is not possible.