Tuesday, November 13, 2007

SEO Services - The Domain Age Factor

The Age Domain Factor
If you are optimizing your site for Google, then domain name is one of the important factors in Google's search engine algorithm. Google always looks for older aged domain as they represent the stability of the website and therefore get a higher relevancy score in Google.
In internet world they are tones of website which come and drop off, just because they cannot perform or continue there business. The age of domain is basically a sign whether this domain the particular domain is going to stay back over internet or it will just vanish off after some time.
In our general life we also see some special kind of business firms come stay for a while and they die because of the hard survival process. So it is advised to keep good amount of patience in the world of online business, as it takes months to get indexed in big search engines and if you don’t keep patience and drop off your website then you definitely playing with the potentials you site can have in future.
Some other factors also considered important in the age of a domain are:
The age of the website.
The length of time a domain has been registered.
The age of a website is determined through the content it has and how it keep continuing the content, even some times its also important when the content was updated last time. The promotion of a particular website is also a factor, it shows that how much the promoters are serious about the site.
The age of a domain is determined not only its past time existence but also its future existence, If a domain has been registered before 2 years and it is going to expire after one month, then definitely search engines will keep a eye on its expiry date. At the same time if the domain registered for next two, five or ten years, then search engines will love to come to your site again and again.
Google is now the king of search engines and it has its own kind of algorithm to Rank, Index, Crawl, all the websites. In the last update by Google, some new initiatives has been taken regarding the importance given to age, age of incoming links, age of web content, and the date domain is registered.
Google generally takes three to four months to give any kind of PageRank to new website because Google wants to analyze whether these new site are actually serious to stay on internet or they have just came to spam the search engines. This is Google’s own style of stopping search engine spam. Google call it “Sandbox Effect”. Although it is not a good news for all the newly came up websites but its also not a matter to be worried about because during the time your website is under Sandbox Effect, you can concentrate on building the backlinks for your website. You can also utilize this time in promoting your website using Pay-per-click, articles, RSS feeds, or in other ways.
Try utilizing this time more and more so that when your website completes sandbox period, it will be ranked well by Google.
Domain age factor is something which we cannot control directly, because a particular domain comes in the age length of one, two, and five or even up to ten years of life.
If you want your web site not to be lost in the SERPs (Search Engine Result Pages) it is advised to register your domain for long period so that your website can build the trust factor in search engines. You can also go for purchasing pre-owned domain. This will help keeping your website out of sandbox effect, and you will also have advantage of having the domain existing PageRank to go ahead with.
Having a long aged domain will insure the stability as well as security of your domain. If at the end of the expiry day of your domain you have not rebooked then there are chances that your domain can be captured by someone else and then either you will have to pay higher prise or need to shift to a domain and that will cost you your site PageRank, Credibility and every thing search engines honor your site.
To be saved from these kinds of situation try considering these:
Always register your domain name for the longest possible time. You can find so many registrars giving long time domain registration facility. Search engines will find it suitable to there algorithm when they see that your domain has been booked for a long period and they will boost your score considering your domain's age.
If you have booked your domain for the short time like for one year, then you keep a track record of your domain’s age.
Trust is something which is needed for all kind of businesses so as well it is need by the online business also. Your domain’s age determines your mindset about your website. Keeping an online can be shown by registering your domain for a long. Search engines love there long time friends called DOMAINS.

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