Tuesday, November 13, 2007

SEO Services - Website Neighborhood

This has been the experience of almost every SEO that in spite of having a perfectly optimized site with lots of back links, qualitative content and the right keyword density but the site still lacks the high rank in search engines. When we go back in the root of the problem we find that all it starts from sandbox effect when you over optimize and make online relations with some Bad online neighbors.
Try to find out what are the factors stopping you from achieving the deserved rankings. Perform an analysis your site’s content and links; do make a visit to all the external links your sites points out, from there you will have the idea where to look for the source of trouble and find out the solution for it. If you think that the problems is overoptimization then immediately remove some keywords. But if it due to links that points out to unethical or illegal sites or spam sites then try to identify the link and remove it forever.
Link Carefully
One of major factor a website can be ranked well by search engines is Links, both inbund as well outbound links. Google considers a website well in the terms of PageRank when it finds that your website has quality linking. Entire web is based on links, generally it is good to have inbound links to your i.e. others site links to you, but you should also take care while building external links. If you link to any site which is not good in the eyes of search engine then this is going to cost you your site’s PageRank. It is also not advised to have so many outbound links; as it is not good in the search engines ranking criteria. Sometimes bad outbound links can be harmful to your site credibility, if you link to improper place or bad sites. Search engines have there simple criteria that if your link to bad place, you site is considered bad.
Although it is very difficult to keep an every link you make especially for bigger sites, and if you get penalized by search engines then it is worst. But it is necessary for search engines to do so because search engines do have lot of pressure to analyze and rank quality website and apart from that search engines do penalize site for unethical acts because search engines have there own responsibility towards the web to keep the bad ones out of the net.
As far as considering inbound links, search engines are quite much fair to the concept. Search engines understand that you don’t have any control over the links pointing to your site because it is the webmaster of the other site which points out your site through a link. Even you have so many links from the sites considered bad one or unethical, then also you are out of the danger. Search engines are never going to penalize your inbound links as it does not matters for them where the links coming from. But if search engines find that you have outbound links to those unethical site linking to you then you can expect to be penalized.

Why a site is Bad and Banned.
As the technology is getting upgraded every day, it has its own loop holes also, through which some people get illegal benefits. Search engines do also have there technology upgraded from time to time but this technology also have its loop holes. As a result some sites do something which is not accepted by the search engine technology. These practices include Keyword Stuffing, Duplicate Content, Hidden Text and Links, Doorway Pages, Deceptive Titles, Machine-Generated Pages, Copyright Violators and many more. Today search engine companies are much more upgraded with the technology and they keep a keep eye on all the practices which are not in there good list. They detect the site with bad practices and ban the site.
Find our who is good, who is bad.
Change is the one and only constant thing on web, every day thousands of pages get added, deleted and updated, and between this changing world of internet it becomes very difficult to determine which site is good and which is bad. But we don’t have to worry about that because now Google has simplified the process of checking the credibility as well as genuinity of a particular website. Just type site:sitename.com and you will get the answer. If Google returns some result then the site is ok but if there is nothing in the results, then Google might have banned the site.You can perform a search for the tool to check the website whether good or bad.

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