Monday, November 5, 2007

TOP Web Site Optimization Mistakes

Every webmaster wants to have his website on the top of the Ranking on every search engine, but is it possible to optimize a website for 1000s of search engines. Quite not, because optimization is a process of getting your site search-friendly to search engines as well as searchers. In spite of having tons of pages on net related to search engine optimization, webmaster are committing mistakes regularly and most of the times mistakes are common. Top mistakes which webmaster generally commit are:

Not putting Targeted Keyword and Phrases

The world of search engines is mainly dependent on the content and not only content but quality content, but apart from this the quality of content should be kept in balance with the targeted visitors. If you want to have your web site to appear more often in search engine then you will have to incorporate targeted and relatively solid keyword in order to attract the quality traffic as well.

Poor Content

Content of your site is just like the breath to your web site, because web site are made up of words and a particular content or article becomes strong when it is written well and not regularly updated then searchers will not be able to find your web site even they will not be see it because your website will not there in the search results. You should also keep changing you content in order to keep fresh, content on web is getting changed at a phenomenal speed and you will never want your site to be left behind in this run.

Bad Practices

As there are so many good ways for web site optimization there are bad ones also, and these practices are known as Black Hat SEO Techniques. The process towards obtaining good traffic through unethical or by cheating search engines is call Black Hat SEO Techniques. Some of the practices know under Black Hat are Keyword Stuffing, Doorway Pages, Invisible Text etc. It is strongly recommend not to go through these techniques as now a days all search engine companies are upgrading there robots and spiders to spot the sites with these techniques and if your site found doing so, it will be immediately out of indexing as well as ban also.

META Tags

Meta tags are not so much popular today as they were before few years, after Google started not putting any importance to Meta Tags, but still there are some search engine those look for meta tags in there algorithm. If you are optimizing your website for all search engines then you should use meta tags. These tags will add keyword tags, title tags and description tags in your website. This will help search engines find your website more often. Yahoo Search uses Meta tags to search for pages through there title tags. Meta tags should be targeted to each individual page.

Website Design

Whenever a visitor visits your website your home page is the first page he sees. This is the visitor’s first interaction with your website and he keeps it in mind because of some of the factors and the design of your website is one of them. You should consider followings while designing your website.

Clear Navigation: This will help your visitors find there required information quickly.
Design Frames: Try not adding frames in your website and if it required use it after effectively designed.

Loading Time: Your website should open in the appropriate time before the visitor moves to the next site. To enable fast website loading use graphics with reduced size.

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